All I can say is, this is one of the oddities that results from the increasingly global import/export business. I asked the couple where they got the towels, and all they knew was that they got them from someone in UB. I then explained that Texas A&M was my university, and that I knew these towels. (In fact, I even brought my personal 12th Man towel from home, and it's sitting here on my bookshelf!) Since they assumed they were nothing more than hand towels, I entertained them by explaining their true purpose. I even twirled one over my head to demonstrate. They got a good laugh out of that.
It's one thing to see American sports logos on shirts, hats, etc., but these towels??! As bizarre as this story is, I guess it's not totally uncommon in this "globalizing" world. I would recommend a good book called "The World is Flat" by Thomas Friedman, if you're interested in more examples of how small our world is becoming. Oh, and - Gig 'em!!